“When should I update my website?” is one of the most common questions small business owners ask, and the honest answer is: more often than most people do. The good news is that it doesn’t take much. A simple routine, done consistently, keeps your site secure, accurate, and trusted. Here’s a schedule you can actually follow.

Weekly: the quick check

• Test your contact form and phone link: make sure inquiries are really reaching you.
• Glance at the site on your phone: confirm nothing looks broken.
• Check for new reviews or messages that need a reply.

Monthly: the tune-up

• Apply software updates: security patches for your site’s platform and plugins.
• Confirm backups are running and can be restored.
• Update changing details: hours, prices, specials, and team photos.
• Look for broken links and pages that load slowly.

Every few months: the content refresh

Add a new photo of recent work, a fresh review, or a short post. Search engines favor sites that show signs of life, and customers trust a business that looks active. If you’re not sure where to begin, see why every small business needs a blog.

Once a year: the big review

Take a hard look at the whole site. Is the information still accurate? Does the design still feel current? Are your services and service areas up to date? Once a year is also a good time to renew your domain and hosting, and to decide whether your site needs a refresh. Our guide on refreshing versus rebuilding can help.

Consistency beats perfection

You don’t need a complicated system, just a regular one. A few minutes each week and an hour each month will keep most small business sites in good shape. We keep websites running for businesses across Lenoir, Hickory, Granite Falls, and Caldwell County. Contact Pure Code Studio to get on a plan, or see what we offer.